Our Story

Why choose Purpose Words?

At Purpose Words, we believe that transformation begins with the power of intentional language. When we engage with words that prompt deep reflection and spark new perspectives, we unlock the ability to shift our mindset, find clarity, and take inspired action. Purpose Words inspire small shifts that create giant ripple effects in your life.  They give you back the power of transformation.

What are Purpose Words?

Purpose Words was created by Loretta Honeychurch, a Certified Trainer of Hypnosis, NLP, Time Line Therapy®, and Coaching. With over 15 years of experience, Loretta has dedicated her career to helping people transform their lives and align with their true potential.

Loretta is deeply passionate about the power of words to inspire change. She believes that words, when used intentionally, can bypass the surface-level chatter of our minds and reach deeper into our subconscious where true transformation begins. This belief stems from her years of working with hypnotic language patterns and witnessing how the right words can unlock clarity, confidence, and courage in her clients.

For Loretta, words are more than just communication—they’re a bridge to self-discovery and empowerment. She created Purpose Words to share this powerful tool with everyone seeking to shift their mindset and create meaningful change in their lives. Each card in the deck is infused with her expertise and love for guiding others toward living with purpose and intention.

The Purpose Words Inspiration Card Deck is a transformative tool designed to inspire change and empower your mindset. Unlike traditional affirmation cards, Purpose Words use hypnotic language patterns that gently nudge your subconscious mind, encouraging deeper thought and profound insights. Each card offers a word or phrase carefully chosen to help you connect with your inner wisdom and move toward meaningful growth,clarity, intention, and fulfillment .

Our cards use the art of hypnotic language patterns, to tap into your unconscious mind, helping you connect with your inner wisdom and embrace your true potential.


Purpose Words more powerful than affirmation cards.  Affirmations are typically ‘I am’ statements designed to declare a desired state as already true. While powerful, they can sometimes encounter resistance at the unconscious level if they feel too distant from your current beliefs. For instance, saying "I am confident" when you don’t believe you are may trigger doubt or discomfort, causing the mind to resist the affirmation, and strengthening the limiting belief.

In contrast, gentle suggestions allow your mind to naturally explore new possibilities without the pressure of declaring something that feels untrue. Suggestions such as "You might begin to notice a growing sense of confidence" bypass inner resistance and instead invite the unconscious mind to explore the possibility. These subtle prompts are powerful because they guide the subconscious mind toward change in a non-confrontational way, allowing transformation to happen organically and with ease.


Suggestions create space for new thoughts, emotions, and beliefs to take root, offering a gentle pathway to real, lasting change. Whether you’re seeking personal growth, emotional balance, or simply a moment of daily inspiration, Purpose Words are here to guide you.


How to use Purpose Words

Purpose Words are simple to use but profoundly impactful. Here’s how you can make them part of your daily life:

  1. Relax: Take a few moments to center yourself and breathe.
  2. Pick a Card: Trust your intuition to guide you to the word or phrase you need most today.
  3. Pause and Reflect: Let the message settle in. Consider how it relates to your thoughts, emotions, and current challenges.
  4. Inspire Change: Use the insight to shift your mindset, set intentions, or take meaningful action in your day.

Each card is designed to connect with your deeper self, providing an anchor for positive change and personal growth.

What If

What if one small shift in perspective could open the door to greater clarity, peace, and purpose?
What if a single word could be the spark that ignites a wave of positive change in your life?
What if the tool to create the life you envision was as simple as a daily practice of reflection and intention?

With the Purpose Words Inspiration Card Deck, you don’t have to wonder. These cards are your invitation to explore new possibilities, transform your mindset, and embrace the changes you’ve been seeking.

Discover the power of Purpose Words today and take the first step toward a more intentional, inspired life.